The Birmingham International Jazz Festival will provide an outstanding
opportunity for the entertaining arts and the commercial sector to join
forces in what should be Birmingham's most vibrant festival yet.
An association with the Festival offers a multitude of benefits and can be tailor-made to meet any level of involvement.
Your link with the Festival could be a key factor in an ongoing marketing strategy, an opportunity to present a memorable approach to corporate hospitality, a chance to dip into the music and the atmosphere or whatever you wish. The choice is yours: the Festival offers a huge range of options.
MAJOR CONCERT SPONSORSHIP
The opportunity to sponsor one or more performances in the form of ‘(The Sponsor) presents ...’.
CHAMPAGNE BREAKFAST
Take title to the high-profile Festival Launch which attracts major attention from the civic and business communities alongside that of the media.
A SPECIAL EVENT
Host a fully promoted performance at a venue of your choice. During the history of the Festival events have regularly taken place in showrooms, office premises or new developments, in shopping centres and stores, on a forecourt, in the gardens - indoor or out.
CITY CENTRE MARCHING BANDS
A highly visible and accessible form of taking entertainment to the public. An opportunity to supply sashes with the Sponsor’s name/logo to be worn by the musicians plus additional marketing activity/leafleting to the crowds in principal city streets and squares.
JAZZ IN EDUCATION
The opportunity to support the Festival’s Education Projects with schools.
CITY CENTRE JAZZ STAGE
To
provide a daily performance stage in a prime city location - a focal
point for the presentation of top quality music free of charge to the
general public. ‘(The Sponsor’s) JAZZ STAGE’ offers the chance for
branding, marketing and promotional activities to significant audiences
of residents and visitors alike.
Daily performance times: 12.00 to 12.40; 13.00 to 13.40; 14:00 to 14.40.
OPPORTUNITIES TO SPONSOR PRINT
Stage Backdrop Posters. Size: 60” x 40”. Quantity: 50. 2 Colours (additional colours at cost). Focal signage for use in all appropriate performance areas. 20% of space allocated to Sponsor.
Dedicated Venue Posters (Empty Bellies). Size: A2. Quantity 500. 2 Colours (additional colours at cost). For use by venues to advertise their events, special food or drink promotions, etc. Also used in information points and selected key outlets.
Full page colour advertisement in the Festival Calendar Guide. A4 format. 32 pages. Print run: 175,000. Free. Targeted distribution throughout the region and beyond.
Festival Calendar Guide Sponsorship.
Front page credit and logo. Appropriate acknowledgement on every editorial page.
Flags On Centenary Square.
29 Flags are available, ideally situated on Centenary Square, within
close proximity to Broad Street, The ICC and the Repertory Theatre,
Flagpoles are suited to flags measuring 9ft x 4ft 6”.
Car Stickers/Vinyl Labels.
Size: 11” x 2” (approx.). Quantity: 3000 (2 versions).
2 Colours. Carrying a message around the region and the country at large, before, during and well after the event.
Media Packs for press, radio and TV representatives.
WHAT WE DO IN SUPPORT
SPONSORSHIP & ADVERTISING
The (Sponsor’s) Event will enjoy widespread publicity as a major feature in Festival Calendar Guide, the comprehensive guide to the musicians, events and all other essential information. A4 format with full colour and a print-run of 170,000. Targeted distribution throughout the region and beyond to more than 600 key outlets.
The Festival includes a major Sponsor's logo and appropriate acknowledgement on all printed material, including the flagship Festival Poster.
The Festival Press Office, in liaison with the Sponsor, will mount an energetic campaign to the press, radio and TV with press releases being sent to over 130 media contacts. Follow-up work will be made to gain features, photo opportunities, inclusion in entertainment listings, previews, etc.
The Festival mailing list comprises a database of over 14,500 addresses. It is regularly updated to provide highly effective direct mail shots to those who have displayed a proven interest.
SPONSORSHIP BENEFITS
The opportunity to brand the event.
An association with the City’s biggest and longest running cultural event.
The appearance of the Sponsor’s name, and logo where appropriate,
integral to the title in all publicity and marketing activity.
An ideal opportunity for marketing to the public, eg. leaflets, signage
and other promotional activities alongside first-class musical
entertainment.
Further opportunities for corporate entertainment and hospitality.
OPPORTUNITIES FOR VENUES
BE A PART OF BIRMINGHAM’S BIGGEST AND MOST ENJOYABLE CITY-WIDE FESTIVAL!
The Birmingham International Jazz Festival is unique in the fact that it takes top quality accessible jazz out to the people.
Recent venues include pubs, restaurants, hotels, clubs, shopping centres, department stores, garage showrooms, office premises and even a timber yard!
The deal is straightforward - YOU PAY FOR THE BAND(S) at a price to suit your budget and that is your ONLY cost.
At no cost whatsoever you get to yourself the following BENEFITS ...
Inclusion
in 175,000 full colour, A4, glossy Festival Calendar Guides distributed
throughout the greater West Midlands, the Central TV region and beyond.
Information about your venue sent to a Festival Mailing List of more than 14,000 proven jazz fans.
Listings and previews in local, regional and national press, television and radio.
Publicity and display material provided for your venue.
A raised profile for your venue as a centre for live music.
New customers who may become regulars.
An increase in food and beverage takings.
Your own choice of blues or jive, trad or cool, duos or full jazz bands.
The chance to book some of the country’s best jazzers.
For further information please contact the Festival Office,
PO Box 944, Edgbaston, Birmingham B16 8UT, England
Tel: 0121 454 7020 Fax: 0121 454 9996
email: festival@bigbearmusic.com